Toy Rave: Goldie Blox

Yesterday, I set the internets on fire with my hate-filled diatribe against Crayola’s Color Wonder Fingerpaints. I figured today I would talk about a GREAT toy, since that wheezy old queen Santa Claus just loves to keep score this time of year.

Say hello to GOLDIE BLOX:



Last year, a company called Goldie Blox created a Kickstarter campaign to get their idea for toys out into the world, in no time they were fully funded and began production of the Goldie Blox line of toys. The toys are designed for girls, but unlike the princess pink and fairytale hangover in 99% of the offerings for gals, these toys aim to inspire a generation of LADY ENGINEERS!

At GoldieBlox, our goal is to get girls building. We’re here to help level the playing field in every sense of the phrase. By tapping into girls’ strong verbal skills, our story + construction set bolsters confidence in spatial skills while giving young inventors the tools they need to build and create amazing things.

In a world where men largely outnumber women in science, technology, engineering and math…and girls lose interest in these subjects as early as age 8, GoldieBlox is determined to change the equation. Construction toys develop an early interest in these subjects, but for over a hundred years, they’ve been considered “boys’ toys”. By designing a construction toy from the female perspective, we aim to disrupt the pink aisle and inspire the future generation of female engineers.

We believe there are a million girls out there who are engineers. They just might not know it yet. We think GoldieBlox can show them the way.

Before you read another morsel of my poorly written drivel, I need you to take 2 minutes of your time to watch a video the company released on Monday.

“Princess Machine,” is set to the Beastie Boys Classic, “Girls,” and showcases an elaborate Rube Goldberg machine built from traditional girl toys. Angry Baby has watched the clip at least 15 times and insists “it’s funny!” Me? I say, “it’s f*cking awesome.” 

The kits come with a storybook that invites the child to build while they read, essentially making the books the COOLEST INSTRUCTION MANUALS, EVER! Target ages are 4-9, but I’m an adult and I want them too!



You can purchase the toys from Goldie Blox directly, or just hit up a little store you might have heard of called, TOYS R US!

As a mom of a 3-year-old girl who’s into trucks, dinosaurs, sharks, and “fixing stuff,” I can’t rave enough about Goldie Blox. Finally, someone in the toy biz “gets it.” Oh sure, Disney (aka the Evil Empire,) is still churning out an infinite amount of over-priced pink crap, aimed square at little ladies…but toys that inspire girls to have an interest in math and science is a welcome start.

Collect them all.

Collect them all.


(Thanks Kari!)

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